I grew up in a family of jewellers, surrounded by the polish of tradition and the weight of excess. Growing up in the diamond trade, I saw both the brilliance and the flaws, the markups, the shortcuts, the sameness. Sketching for friends and family showed me what people truly wanted: jewelry that felt personal, intelligent, and made with care. That understanding became JAUR, a house built on intention and designed to move with the wearer. Not fixed, not fleeting, but considered forms made to endure.