Abhi Jain is a fine jewelry designer based in Chicago. After completing his MBA at the University of Chicago Booth School of Business and his GIA certification through the Gemological Institute of America, he founded JAUR:  a modern fine jewelry brand built to be this generation's jeweler.

The name JAUR derives from Jauhari, the Hindi word for diamond artisan. It's a deliberate choice, one that reflects where the brand sits between heritage and evolution.
Abhi grew up in it. His parents founded Saloni Gems in 1999, and jewelry was always around him: the craft, the industry, the conversations. Before launching JAUR, he spent years working across wholesale, bridal, custom design, and bespoke projects. That breadth gave him a clear-eyed view of where the industry was falling short.

Collections moved fast. Trends moved faster. Most jewelry was being designed for moments rather than the person wearing it.
In the meantime, he kept sketching pieces for friends and family-  things that felt personal, versatile, and worth keeping. That gap between what existed and what people actually wanted became the starting point for JAUR.

The brand is built on duality: tradition and innovation, sentiment and self-expression, softness and strength. Gold and white gold. Natural and lab-grown diamonds. Precious and semi-precious stones.

Abhi believes that the best jewelry doesn’t simply decorate someone. It becomes part of who they are.